WHO he is:

Bill O'Connell is a media and marketing professional, with expertise in the areas of media relations, communications, marketing, and public relations for small and medium sized business entities. His knowledge and experience is highly valued by former clients and current associates. Utilizing his broad professional background in broadcast network management and small business ownership and operations, O'Connell brings a wealth of experience to the table.

His experiences range from a formal education in computer programming and database management to professional positions as broadcast journalist and manager, broadcast network producer, including 25 years as a small business owner specializing in "all things communicated".

As a business owner since 1977, O'Connell has "run the table" from news and sports broadcast management and production at the national level, to market research and public opinion information analysis in the retail, governmental, and political arenas. In his professional career, O'Connell has served in various executive positions, including broadcast journalism and management.

In the aftermath of the tragic events of September 11, 2001, O'Connell was forced to curtail travel to assignment venues, due to increased length and cost of travel ... and has settled in his community of 40+ years, Austin, Texas, as a communications professional.

WHAT is he doing now:

Harte-Hanks, Inc, Austin, Texas - Quality Control Manager

O'Connell supervises teams of individuals responsible for quality control and reporting for various accounts maintained by Harte-Hanks, Inc. - an Austin, Texas, consumer response management firm. Accounts of record include the nation's largest provider of computer operating systems - a response team dealing with immediate and lingering security threats to the daily operations of personal computers; the nation's second leading provider of personal communications hardware and software including cell phones and personal data devices; and other accounts which, due to their proprietary nature, shall remain unnamed.

The O'Connell Company, Austin, Texas

While operations of this 25-year old self-started entity have been significantly curtailed in the past several years, it remains an operational sole-proprietorship with emphasis on small consultive endeavors.

Founded as "Market Research of Austin" in 1977. The company, now known as The O'Connell Company and "Team OC", performs media and communications consulting in the areas of marketing and public relations for general purpose, service, retail, broadcast, governmental, sports and public policy clients.

Activities include assisting small and medium sized businesses to develop effective media communications, along with a production arm which primarily deals with writing, voice talent, and other production matters.

As a "labor of love", O'Connell also owns and maintains various internet sites, one of which is "GoHorns.com" - an extremely popular and highly viewed site devoted to University of Texas Longhorn sports teams.

He's got GAME !

Executive Producer, NCAA Radio Network, 1985-2000

  • Managing executive, Men's NCAA Final Four Tournament
  • Managing executive, Women's NCAA Final Four Tournament
  • Managing executive, NCAA College World Series

CBS Radio Sports Network Producer, 1987-2000

  • National College Football Game-of-the-Week
  • National College Basketball Game-of-the-Week
  • Major League Baseball Game-of-the-Week
  • Major League Baseball playoffs
  • "Monday Night Football" on CBS Radio
  • National Football League Playoff games
  • United States Olympics, Hockey, Lillehammer, Norway
  • United States Olympics, Hockey, Nagano, Japan
  • NFL-Europe, Barcelona, Glasgow, Dusseldorf, Frankfurt

Executive Producer - Collegiate Networks, 1988-1995

Responsible for formats, staffing, production, and network philosophy for the football and basketball networks of
  • The University of Texas
  • University of Alabama
  • Auburn University
  • Florida State University
  • The U.S. Military Academy ("Army")
  • The U.S. Naval Academy ("Navy")
  • The former Southwest Conference Radio Network
  • The University of Tennessee (advisory)
  • The University of Kentucky (advisory)

WHAT else?

A noted "voice-over" artist on Radio and Television commercials, including two Presidential campaigns and various Fortune 500 international businesses; award winning documentary film and journalistic endeavors; and a host of local, regional, and national clients. See AirOC.com, and VoiceNarration.com.

National Peabody Award nominee, Sports Journalism; Headliners Journalism Award winner, Legislative Coverage. Speaker, Texas Association of Broadcasters, and various NCAA Workshops (national broadcast network development).

Member, "Leadership Austin"; Former member, Austin Historic Landmark Commission.

BBA - Business Statistics, Computer Programming, Mathematics - The University of Texas, Austin, Texas, 1967.

In an EARLIER LIFE?

Radio Broadcasting Positions, Through 1981

  • News Director - KOKE-AM-FM
  • Capitol Bureau Chief - Texas State Network
  • Vice President/General Manager - KNOW/KCSW (1979-1981)

And, NOW...........

The O'Connell Company, Marketing Consulting and Public Relations. Utilizing the "Team OC" concept as an umbrella, O'Connell is involved in the development of communication channels for all clients, using both the internet, and more importantly ... the tried-and-true basics of communicating in the so-called old-fashioned way.